Communication and Announcement
Communication
- We’ve learned you’ll probably need to reach out to Promoters multiple times to get them through the process.
- After they’ve filled out the form, follow up with any questions on building the track/series or events.
- Once their track/series and first events are built in the app, let them know so they can look at them and let you know if anything needs to be changed.
- Follow the Basecamp To-Do checklist for the onboarding process, as there are other pieces like getting the shipping address and assigning shipping the signage kit to someone if you aren’t the one doing it.
Announcement
- Next, you’ll need to grab the template for the web story and fill that out with a Promoter quote and send it back to the Promoter for approval
- Ask Frank to create web story graphic and social media welcome graphics
- Once the web story is approved, you’ll be ready to post the story to the website using Contentful
- Log in to Contentful, you should be on “Pitpay website” and see the other news articles in the list
- Click on “Add entry” in the top right
- Select “News Post”
- For the slug, I typically enter the title of the story in lowercase with hyphens instead of spaces (ie. weedsport-kartway-partners-with-kart-pass-2022)
- Copy and paste the title and subtitle from the web story into the appropriate spots
- Select and excerpt to use that will show on the news page. I typically select the Promoter’s quote for the excerpt for the standard posts to welcome a track, but for other releases it would likely be the first paragraph that would go here
- Copy and paste the body of the release into that area and delete any extra line spaces as needed – just check all of the formatting
- For the description, reenter the title
- We typically have been skipping the Hero image, but uploading the web story graphic as the social image and excerpt image
- On the social image, click on “Add media” then “Add new media”
- I typically use the title of the press release as the image title and skip the description
- Open the file selector and upload the graphic from your computer, then select “Publish” on the right
- The image will appear in the social image spot
- Enter share text for the social posts – I’ll typically pull part of the promoter’s quote for this and maybe add anything needed, but it must be under 240 characters
- For the excerpt image, click on “Add media” then “Add existing media” and select the graphic
- Click “Publish” on the right
- Check the website and the web story to make sure everything looks ok – pitpay.com/news
- It typically takes 5-10 minutes for the article to show up on the site
- Make any changes in Contentful, if needed, and update the article
- Once the web story is finalized, post the story and social graphic/video to the Pit Pay, Kart Pass and/or Ticket Hoss social channels
- The logins for our social channels are in the Passwords project in Basecamp, and we typically use #mobilepitpass for Pit Pay and Kart Pass posts
- Share the story link to Facebook and Twitter, along with the social graphics, and share the graphic to Instagram. I typically use longer copy in the Facebook posts but keep it short for Twitter and IG